The GS1 global brand initiative is a significant effort to create a more consistent, coherent and unified global brand for GS1 for use by all GS1 MOs worldwide. This is an ongoing initiative led by the Global Office with input and guidance from a number of MOs who together form the global brand Project Team and Steering Committee.

During 2014, following GA approval, the GS1 global brand system was developed and launched. This provides all MOs with a comprehensive set of resources and assets for use in all GS1 communications. The global brand includes:

We welcome you to explore the GS1 global brand, and please do not hesitate to contact us through the support page on this site with any further questions or comments.